Tuesday Keynote

Tuesday, April 25, 2017 | 10:30 a.m.–12:00 p.m.

Earvin "Magic' Johnson | Basketball Legend and Entrepreneur



Now President of Basketball Operations for the Los Angeles Lakers, Earvin “Magic” Johnson will discuss his transition from basketball to business, the power of relationships and how he built Magic Johnson Enterprises into the powerhouse it is today.

Hear Magic’s inspiring story of his stunning ascent in the NBA along with his philosophy for success off the court at Tuesday’s can’t-miss keynote session.

Earvin “Magic” Johnson has overcome his share of challenges and pain. In 1991, he founded the Magic Johnson Foundation, which serves as a single-disease organization that works to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs, hosts and sponsors HIV/AIDS testing events, and also gives college scholarships to minority students from underserved communities through its Taylor Michaels Scholarship Program. The Foundation has since responded to the growing needs of inner-city communities, including health, educational and social needs. In addition to his philanthropic work, Johnson is the founder and CEO of Magic Johnson Enterprises (MJE), a global company that is a catalyst for fostering community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. MJE has a wide range of business endeavors ranging from sports ownership to food service and facility management, produces quality work in film, television and publishing, and represents the biggest names in media and entertainment. During his athletic career, Johnson earned five NBA championship rings and led the Los Angeles Lakers to nine NBA Finals appearances. He has won three NBA MVP awards and played in 12 NBA All-Star games. As a member of the original Dream Team, he earned a gold medal at the 1992 Olympic Games.